Diploma in Mass Communication

Mass Communication incorporates the sharing of information and facts with a large audience or readers via myriad media platforms. These options can include varied choices, namely print, radio (broadcast), television (visual), films (visual), advertising, public relations, corporate communications and digital media. The aim of exchanging and sharing this information is to inform, engage and entertain readers and the audience.

A course in Mass Communication teaches students techniques on how to share information with a large audience through the medium of various platforms. Students learn the art of writing, reporting, and then how to transmit the content for the audience’s consumption. The various aspects they get to learn through all these stages are the history of media, media laws and ethics, effects of media on society, media management, communication research, media theories, digital media, journalism, public relations and advertising. Specialisations can include Journalism (print, broadcast, online, investigative, among other options), public relations (corporate communications, government policies and relations, crisis communication), advertising (digital marketing, creative marketing), Film and TV (editing, direction, anchoring, production, cinematography).